Bangladesh’s apparel exports to the United States grew by 26.62% in volume (measured in million SME) between 2015 and 2024, even as overall US apparel imports fell by 5.30%, according to fresh data from the US Government Office of Textiles and Apparel (OTEXA).

By comparison, Bangladesh’s competitors saw mixed performances. China recorded an 18.36% decline, while Vietnam and India posted gains of 32.96% and 34.13%, respectively. Indonesia slipped by 19.82%, and Cambodia rose by 10.78%.

On pricing, OTEXA reported a global 1.71% fall in unit prices. China (-33.80%) and India (-4.56%) saw notable drops, whereas Vietnam (+6.64%), Indonesia (+7.38%), and Cambodia (+38.31%) all recorded increases. Bangladesh also performed strongly, with a 7.30% rise in unit prices, aligning with the average global level.

Industry experts believe Bangladesh still has untapped potential in the value-added segment.

"When we analyze close competitors like Vietnam and India, it becomes clear that Bangladesh has significant scope to improve unit prices. This could increase export earnings without necessarily raising shipment volumes," said Mohiuddin Rubel, former BGMEA director and Managing Director of Bangladesh Apparel Exchange.

Rubel highlighted Vietnam’s strategy as an example. In 2024, Vietnam’s per-unit apparel export price to the US averaged $3.59, compared to China’s $1.78—despite their export values being nearly equal.

"The difference lies in value addition. Bangladesh must prioritize higher-end products to strengthen competitiveness and secure long-term growth," he added.