Online Desk: Daraz Bangladesh is set to launch its 10.10 Shopping Fest, offering discounts of up to 80 percent on selected products, payment vouchers, cashback, exclusive brand promotions and free delivery on selected items as the e-commerce platform seeks to attract shoppers across the country.

The shopping campaign will run from 8:00pm on October 9 until October 19, 2026, bringing deals across electronics, fashion, fast-moving consumer goods (FMCG), home appliances, health and beauty, and lifestyle products.
The campaign features flash sales with discounts of up to 80 percent, hot deals offering up to 75 percent off selected products, and prepayment vouchers providing discounts of up to 12 percent. Customers will also have access to special brand promotions and delivery discounts, including free delivery on selected products across all 64 districts of Bangladesh.
The initiative comes as online shopping platforms continue to compete for customers through promotional campaigns, payment incentives and convenient delivery services. For consumers, the offers could provide opportunities to save money on everyday essentials and other purchases, although the actual savings will depend on product prices, eligibility conditions and promotional availability.
One of the campaign`s major attractions is the prepayment voucher scheme, which offers discounts of up to 12 percent to customers who pay in advance for their purchases.
Daraz will also organise Brand Rush Hour sessions, allowing shoppers to access exclusive discounts on participating brands during specified periods.
The first session will run from 8:00pm on October 9 until 2:00am on October 10. Further sessions are scheduled for October 10 throughout the day, October 16 from 7:00pm to 11:59pm, and October 19 during the same evening hours.
The platform will also organise dedicated promotional events for several brands throughout the campaign.
Vision Brand Day is scheduled for October 11, followed by Lotto Brand Day on October 12, Nestlé Brand Day on October 13, Dettol Super Brand Day on October 14, Dabur Brand Day on October 16 and Himalaya Brand Day on October 17.
The campaign will begin with a Spin the Wheel Facebook Live session from 7:00pm to 8:00pm on October 9, where viewers will have the opportunity to participate and win prizes.
Payment partners are expected to play a significant role in the campaign by providing additional discounts and cashback on eligible purchases.
Customers paying through bKash can receive a 12 percent discount, capped at Tk 200, on marketplace orders worth at least Tk 599.
Nagad users can also receive 12 percent cashback, up to Tk 200, on marketplace purchases with a minimum order value of Tk 599.
Credit and prepaid cardholders of Community Bank PLC, United Commercial Bank PLC and Southeast Bank PLC will be eligible for a 12 percent discount, with the maximum discount reaching Tk 1,500.
Meanwhile, NRB Bank credit cardholders can receive 10 percent cashback on eligible purchases made through the equated monthly instalment (EMI) facility, subject to a maximum of Tk 500 per transaction.
These offers provide shoppers with different ways to reduce their expenses, depending on their preferred payment methods and the applicable terms and conditions.
Consumers should check the eligibility requirements, minimum spending thresholds and maximum discount limits before placing orders to ensure they can benefit from the promotions.
Beyond the headline discounts, Daraz is seeking to strengthen its Everyday Low Price (EDLP) offering through its Daraz Choice channel.
Customers shopping through this channel can benefit from offers such as buying three products to receive free delivery and purchasing five products to receive one free gift along with free delivery.
The offers are intended to provide additional value for customers purchasing everyday essentials, particularly those who prefer to buy several items in a single order.
The campaign is supported by a range of brand partners. Himalaya, Dettol and Unilever have joined as Exclusive Platinum Partners, while Godrej and Parachute Naturale are participating as Gold Sponsors.Neocare is the Silver Sponsor.
The participation of these brands will bring promotional offers across several consumer product categories.
Alongside the shopping campaign, Daraz has urged consumers to remain vigilant against fraudulent activities carried out in the company`s name.
According to the company, fake Mystery Box promotions and misleading job or earning offers have recently circulated through unauthorised Facebook pages, groups, WhatsApp and Telegram.
Daraz said it does not operate Mystery Box offers and does not contact individuals through WhatsApp, personal messages or Telegram to offer jobs.
The company advised customers not to share personal or financial information with anyone claiming to represent Daraz through unofficial channels.
It also clarified that legitimate Daraz-affiliated pages and groups direct users to the platform`s official website or app. Consumers should verify promotional claims and use official channels when shopping online.
The warning highlights the importance of digital awareness as e-commerce becomes an increasingly accessible way for people to purchase goods and services.
Consumers should be particularly cautious of offers promising unusually large rewards, requests for advance payments outside the official platform, or messages asking for banking credentials, passwords or verification codes.
Customers can explore the available deals through the Daraz app or the platform`s dedicated campaign page.
Daraz has encouraged shoppers to follow its official social media channels for updates on flash sales, brand promotions and other campaign activities.
With discounts across multiple product categories, payment incentives and delivery offers, the 10.10 Shopping Fest is expected to provide consumers with a range of shopping options during the promotional period.
However, shoppers are advised to compare prices, review product descriptions and seller information, and check the terms of each offer before purchasing. A headline discount does not necessarily mean that a product offers the best value, making informed buying decisions important throughout the campaign.