| Press Release: Bangladesh’s leading electronics manufacturer Walton has unveiled 15 new models of refrigerators and freezers, aiming to strengthen its presence in international markets and reinforce its position as a global brand.
The new lineup—introduced under the “Global Innovation Series”—features a wide range of products, including premium side-by-side multimedia display featured smart refrigerators, water dispenser-equipped models, non-frost units, top-mount refrigerators, solar-powered chest freezers, vertical freezers, minibar fridges, beverage coolers and ice cream freezers.
The products were officially launched globally at the “Walton Mega Launch” event held at the company’s corporate office in the capital on Saturday, with participation from local officials and international business partners joining virtually from Asia, the Middle East, Africa and Europe.
Among the attendees were Walton Refrigerator’s Brand Ambassador Bidya Sinha Saha Mim, Chief Business Officer Md Tahsinul Haque, Head of Research and Innovation Centre Azmal Ferdous Bappi, Walton’s Chief Marketing Officer Zoheb Ahmed, Walton’s business partner in India Sonjoy Saha and other senior officials of the company.
Speaking at the event, Md Tahsinul Haque said, Walton has already expanded its export footprint to more than 55 countries while maintaining a dominant position in the domestic market.
“Our goal is to establish Walton as one of the world’s leading global electronics brands by expanding our presence to over 100 countries,” he said, adding that the launch of 15 new models in international markets would accelerate that journey.
Highlighting the technological advancements, Azmal Ferdous Bappi said, the flagship product of the new lineup is a 629-litre side-by-side smart refrigerator featuring a 32-inch Magic Mirror multimedia display.
Describing it as more than just a cooling appliance, he said the model functions as a smart lifestyle device, allowing users to browse the internet, watch YouTube content and access online shopping platforms directly from the refrigerator interface.
The model also includes advanced features such as Magic Mirror technology, AI Doctor, turbo cooling and 8-in-1 convertible mode, along with MSO Plus inverter technology and separate cooling control to ensure energy efficiency and prolonged freshness of food.
In addition, Walton introduced two more 619-litre side-by-side refrigerators equipped with water dispensers, aqua fountain systems, dual control mechanisms, super freezing and holiday mode—designed to enhance convenience for modern households.
Focusing on sustainability, the company also unveiled a solar-powered chest freezer with a 255-litre capacity. The unit offers up to 160 hours of cooling retention, along with a food-grade aluminium cabinet, interior lighting and a 4D cooling system.
In the non-frost segment, a new 515-litre refrigerator has been launched, featuring MSO Plus inverter technology, a dedicated chiller room, eco mode, super freezing and real-time temperature control to ensure stable cooling and reduced power consumption.
The lineup further includes top-mount refrigerators with updated designs, 5-star energy ratings, Aero Sync technology, DECS cooling systems and intelligent inverter technology.
As part of its global expansion strategy, Walton has introduced 50-litre and 93-litre minibar refrigerators targeting the United States market. A 165-litre single-door refrigerator has also been developed for Nepal and India, incorporating tempered glass doors, semi-automatic defrost systems and larger vegetable compartments.
For the commercial segment, the company unveiled a 720-litre double-door beverage cooler, a 100-litre single-door beverage cooler and ice cream freezers with curved and sliding doors—aimed at retail shops, restaurants, hotels and cafés.
Walton officials noted that the mega launch move reflects Walton’s growing focus on innovation, energy efficiency and export-oriented product development as it seeks to compete more aggressively in global markets.
| 
