Prepayment savings, free delivery, cashback and prize giveaways to boost online shopping

Desk Report: Daraz Bangladesh is set to launch its annual 11.11 shopping campaign on November 10 at 8:00pm, offering discounts of up to 80 per cent, special payment benefits, free delivery and attractive prizes as the country`s e-commerce market gears up for one of its biggest annual sales events.

The campaign, branded as `11.11 – The Biggest Sale of the Year`, will continue until November 21, 2026, featuring promotional offers across electronics, fashion, home appliances, health and beauty products, groceries and lifestyle items.

The initiative is expected to attract a large number of online shoppers, with Daraz combining price discounts, banking and mobile financial service offers, brand promotions and prize competitions to encourage customers to shop through its platform.

Under the campaign, customers will be able to enjoy flash sales offering up to 80 per cent discounts, hot deals with price reductions of up to 75 per cent and clearance sales with discounts reaching 80 per cent. The platform will also introduce Mega Deals, promising products at competitive market prices.

In addition, eligible customers can receive up to 20 per cent savings through prepayment offers and benefit from delivery discounts across the platform, including free delivery on selected products.

A special Brand Rush Hour promotion will offer exclusive discounts from leading brands for six to seven hours, adding to the excitement of the opening day.

The campaign also features several prize competitions. Through the `Add to Cart and Win` contest, customers will have the opportunity to win a Walton 6kg top-loading washing machine, a Begasso Highland 24-inch baby bicycle and a Haier ZenGlow 30-litre water heater.

Another major attraction is the 11.11 Jackpot, which offers an iPhone 18 Pro Max (256GB) as the first prize, sponsored by Mastercard, alongside a Walton 157-litre refrigerator and a Minister 32-inch HD Smart Android LED television.

The excitement will begin ahead of the official campaign launch. On November 10, Daraz Bangladesh will host a Spin the Wheel event through its Facebook Live from 6:00pm to 7:00pm, giving participants an opportunity to win prizes. Surprise flash vouchers will also be introduced throughout the campaign.

Daraz Choice customers will receive additional benefits, including free delivery when purchasing three items and a `Buy 5 Get 1 Free Gift` offer with free delivery.

Payment partnerships are another major feature of this year`s campaign. Daraz has joined hands with more than 18 banks, card schemes and mobile financial service providers, including bKash, Nagad, City Bank, Dhaka Bank, Eastern Bank, LankaBangla Finance, Midland Bank, Mutual Trust Bank, NCC Bank, ONE Bank, Prime Bank, Pubali Bank, Southeast Bank, Trust Bank, United Commercial Bank, Mastercard and UnionPay International.

Through these partnerships, customers can enjoy discounts and cashback benefits of up to 20 per cent on eligible transactions.

Mastercard cardholders will also have an opportunity to win an iPhone 18 Pro Max (256GB). The winner will be selected based on the highest total number of orders made through eligible saved-card transactions on Daraz during November.

Additional payment benefits include special cashback offers through EBL ZIP and NRB Bank credit cards. Eligible customers can also purchase products through instalment facilities of up to six months at zero per cent interest, subject to applicable terms and conditions.

A wide range of national and international brands are participating in the campaign. Himalaya, Reckitt Benckiser, Unilever, ACI, Marico and Haier have joined as Exclusive Platinum Partners.

Godrej, Fresh Hygiene, Vision, Bata, Lotto, Realme, Zayn & Myza and Nestlé are among the Gold Sponsors, while Motion View, NeoCare, Dabur, SESA, Minister, TP-Link and Acer are participating as Silver Sponsors.

The extensive brand participation is expected to widen consumer choices and provide opportunities to purchase products from established manufacturers at promotional prices.

Commenting on the campaign, Daraz Bangladesh Managing Director Ben Yi said the 11.11 event was an important opportunity to bring customers, brands and sellers together through one of the year`s biggest shopping occasions.

He said the company`s objective went beyond offering discounts, focusing instead on providing better value, convenience and more rewarding online shopping experiences.

With extensive brand and payment partnerships, giveaways and promotional offers, Daraz expects to make this year`s campaign a memorable shopping experience for customers across Bangladesh, he added.

Customers can access the campaign through the Daraz 11.11 campaign page or the Daraz mobile application. Further announcements and promotional updates will also be available on the company`s social media platforms.

The campaign comes at a time when online shopping is becoming an increasingly important part of Bangladesh`s retail landscape. However, consumers are advised to compare prices, check product descriptions and seller ratings, review delivery charges and carefully read payment and cashback conditions before placing orders.

As the promotional season gathers momentum, the success of the 11.11 campaign will depend not only on the size of advertised discounts but also on product quality, transparent pricing, timely delivery and customer satisfaction.