Six-day nationwide campaign offers deep discounts, exclusive brand promotions, payment rewards and free delivery benefits from August 7.

Desk Report: Online marketplace Daraz Bangladesh is set to roll out its much-awaited 8.8 Great 8 Sale, promising one of the biggest online shopping campaigns of the year with discounts of up to 80 percent, exclusive brand offers and attractive payment rewards for customers across Bangladesh.

The six-day campaign will begin at 8:00 pm on August 7 and continue until August 12, 2026, featuring thousands of products from leading local and international brands across electronics, fashion, groceries, home appliances, beauty, health and lifestyle categories.

According to Daraz, shoppers will be able to enjoy Mega Deals with discounts of up to 70 percent, while selected Flash Sales and Hot Deals will offer savings of up to 80 percent. Customers making advance payments can also receive vouchers offering discounts of up to 12 percent.

The company has also announced delivery incentives, including discounted delivery charges across the platform and free delivery on selected products, aiming to make online shopping more affordable for consumers nationwide.

A key attraction of this year`s campaign is the introduction of Brand Rush Hour, during which participating brands will offer additional discounts during specific evening hours. The first session will run from 8:00 pm on August 7 until 2:00 am on August 8, followed by similar sessions from 7:00 pm to 2:00 am on August 8, 9 and 11.

Several leading brands will also host dedicated promotional events during the campaign. Unilever Brand Day is scheduled for August 9, realme Brand Day on August 10, and Vision Brand Day on August 11, alongside category-based promotional activities throughout the campaign period.

Daraz said it will continue strengthening its Daraz Choice platform, designed to provide customers with affordable everyday essentials. Under this programme, shoppers can enjoy offers such as Buy 3 Get Free Delivery and Buy 5 Get 1 Free Gift with Free Delivery, helping consumers save more on regular household purchases.

The campaign has attracted strong participation from well-known consumer brands. Dettol and Unilever have joined as Exclusive Platinum Partners, while Parachute Naturale and Himalaya are participating as Gold Partners. Godrej has signed on as the Silver Partner.

To encourage digital payments, Daraz has partnered with several banks and financial service providers.

Customers using bKash can receive a flat Tk 50 discount on Daraz Choice purchases worth at least Tk 199, while those spending Tk 599 or more every Wednesday during the campaign can enjoy a 12 percent discount.

Cardholders of EBL PLC, Midland Bank PLC, Prime Bank PLC, and Southeast Bank PLC will have access to collectible vouchers offering 10 to 12 percent discounts on eligible purchases. Meanwhile, NRB Bank PLC credit card users can receive cashback of up to Tk 1,000 on qualifying EMI transactions.

Industry analysts say large-scale online shopping campaigns such as the 8.8 sale have become increasingly important in Bangladesh`s growing e-commerce sector, encouraging digital payments, expanding brand visibility and offering consumers greater purchasing power through competitive pricing and promotional incentives.

With thousands of products, exclusive brand campaigns, flexible payment benefits and nationwide delivery offers, Daraz expects the 8.8 Great 8 Sale to attract a large number of shoppers seeking value and convenience ahead of the upcoming festive shopping season.