Eminent social thinker and social activist Sheikh M Numan Reader has called for financial support for the Readford Foundation`s social welfare fund in order to develop more effective and long-term initiatives to improve the quality of life of the neglected and backward people of our society. He requested the country`s leading industrialists and business leaders to come forward with a sense of humanitarian responsibility. At a meeting organized recently, he said, "Overall development of society is not possible with the sole initiative of the government alone. Industrialists and entrepreneurs should increase investment in human welfare as part of their social responsibility. The Readford Foundation has created such a transparent and effective platform where support directly brings real change in people`s lives." He further mentioned that the Readford Foundation`s social welfare fund is being implemented for education expansion, healthcare, poverty alleviation, assistance to orphans and helpless children, women empowerment and disaster rehabilitation programs. Financial support and experienced guidance from industrialists are essential to expand and strengthen these initiatives. Sheikh Numan Reader said that in the present era, along with business success, humanitarian contributions highlight the true identity of an industrialist. In his words, “If the industry and trade that creates employment for people plays a role in alleviating human suffering, then justice and balance are established in society.” The Readford Foundation informed that each sector of the collected funds is managed with the utmost transparency and accountability. The trust of donors is ensured through regular audits, project-based expenditure reports and results evaluation, so that they can participate in social welfare activities with confidence. Several businessmen present at the meeting praised the humanitarian initiatives of the foundation and expressed their interest in being associated with the ongoing activities. In his closing speech, Sheikh M Numan Reader, Chairman of the Readford Foundation, said that social development is essential for sustainable economic progress, and such initiatives create a strong bridge between society and economy. He said, "Today`s support can build a beautiful, just society for the next generation. Let us all stand by humanity." The people concerned have expressed optimism that this initiative of the Readford Foundation has already received a positive response from different levels of society. For donation visit Foundation’s Website Link Www.readfordfoundation.org is A Change Maker Foundation